Q: How to comply with "Unsolicited Electronic Messages Ordinance" when sending out mass commercial emails?
A:
- Opt-out / unsubscribe link is required.
- Human-collected email addresses will not offense against the Ordinance but robot/software.
- Opt-in / permission based email marketing is the best practice.
Reference:
The UEM Ordinance: A General Guide
The UEM Ordinance: An Industry Guide
《 非 應 邀 電 子 訊 息 條 例 》 : 一 般 指 引
《 非 應 邀 電 子 訊 息 條 例 》 : 業 界 指 引
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