- Use a static IP address.
- Make sure your DNS entry is complete and correct. e.g. reverse DNS
Tool: http://www.dnsreport.com
- Publish an SPF record for your domain
Tool: http://www.spf.pobox.com/wizard.html
- See unsubscribes as a good thing.
- Keep an eye on delivery rates at individual ISPs
- Test your content. e.g. URL, words/phrases (FREE, Gurantee), excess formatting, images and attachments
- Use a professional email marketing solution. e.g. Spread
- Respect the recipient.
- List maintenance.
- Reputation:
- http://www.isipp.com/iadb.php
- http://www.bondedsender.com
- http://www.habeas.com
- Relationships & Whitelisting e.g. AOL, Yahoo
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