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| Database Marketing and Social Media Marketing as Business Strategy Course |
Free Lunch Buffet at L'ECLIPSE of The Langham, Hong Kong (TST).
20 June 2012, Register Here | | |
| Course Objective |
| , consumers today are neither passive nor quiet; they search for brands information in all ways they could and share personal experience with social media tools. Thus, learning the new marketing landscape helps you build the right business strategies. This course will show students how to benefit from utilizing different databases, as well as how to escalate your business from local to international tier. |
| Course Outline |
A. New Business Opportunities
- In the internet and e-commerce in China, HK and English-speaking countries
- Guest speaker from PayPal (Edwin Lai) |
B. Email marketing and SMS marketing
- Why database marketing (email, mobile) is the magic for the best marketing ROI ?
- Practical tips to grow database
- How to use triggered email or sms for better customer service to differentiate you from competitors
- Make the most out of your database
- Optimize email creative and landing page for the best ROI |
C. Social Media Marketing
- Overview of Social Media
- New Timeline in FB Fan Page
- Example FB Fan Page campaigns on referral or check-in
- Integrate social media with other media
- Case studies and analysis of famous brand on best use of FB |
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Who Should Attend: Sales & Marketing Managers, PR Managers
Language: Cantonese with English handouts
Date: 20 June 2012 (Wed)
Time: 09.00 - 17.00
Lunch: Buffet at L'ECLIPSE of The Langham, Hong Kong
Venue: Ballroom B of The Langham, Hong Kong (8 Peking Road, Tsimshatsui, Kowloon, HK)
Course Fee: First registrant HKD2,500; followed by HKD1,980 per person
(Early Bird offer before 6 June 2012: First registrant HKD1,980; followed by HKD1,780 per person)
Limited Seats: 30 persons ("Fridge-to-go" Lucky Draw for all attendees!)
Speaker: Alan Wo, founder of Reasonable Software, developer of Spread - one of the largest e-marketing software & service providers in Hong Kong and Southern China. Reasonable is managing billions of email addresses. He has near 10 years experience in online marketing and e-commerce including, SEO, SEM, email marketing and online advertising since the days in HSBC IT.
Enquiry or Register:
+852 3590 4869 / Spread@Reasonables.com / Register Here
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| Who Attended Reasonable's Courses Before? |
AIA, City University of Hong Kong, FlexSystem, HKPC, Hong Kong College of Technology,
Hong Kong Jockey Club, Informatics Education (HK) Ltd., Inland Revenue Department,
Marine Department, Office of the Government Chief Information Officer (OGCIO),
Royal Plaza Hotel, Sino Group of Hotels, Toyeast Limited | |
| Start Your Online Marketing Plan with Spread |
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| Practical Email Marketing Strategy with Spread |
This hot course tells you:
- How to increase open rate and click rate?
- How to build and grow my mailing list?
- How to explore new databases?
- What makes an optimized and earning eDM?
- Case studies and campaigns sharing
Date: 29 June 2012 (FRI) / Time: 2:30 - 5:30 |
| Register Course Here | | |
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